Marketing tactic hasn't let you forget about today

It's Valentine's Day. You do know that, right? Of course you do. For the past couple of weeks, you have been inundated with the reminder that the day is coming and you'd better get that gift for your love. But in the past couple of days, did you notice the strong advertising that was aimed at you?

Those in the holiday's industry are feeling the extreme pressure of a bad economy and if they are going to survive, they have to make sure you get the message that they've got what you absolutely have to have for Valentine's Day.

Their marketing brings me back to an essential marketing technique that businesses need to be involved with more often - never let the public forget you and your products and services are available. Even more important, never let your customers forget about your company.

Businesses take for granted that the public knows about them or that their customers will remember them. But we forget that consumers are bombarded with information...our memories have a hard time keeping up with it all.

What are some ways you can keep your company right in front of people so they don't forget you? Direct mail works, especially with previous customers. Media advertising works when it is targeted to the correct people. Billboards and signage definitely work when they are in the right location for your market. Sponsorship of events works, especially in reminding people of your company's responsibility to the community. There dozens of  other ideas that you could come up with with a little brainstorming that might even be extremely cheap or free.

Keep your company and it's image in the public and it will be that same reminder that all this Valentine's Day marketing has created - that your business is here and ready to meet customer's needs. What can you do this week to make your company more visible to the public?