Describe your business in two words

Here's a little activity that is going to help you out so much with figuring out your marketing. Two little words are going to possibly be a big start to new changes in your marketing.

I want you to think of two words that describe your business - your clientele, your products, the overall image you want the public to have of your brand or company, etc. Take time when thinking about what those two descriptive words are.

Also, take time to make yours unique. Try to stay away from cliche words that everyone in your industry uses. What stands you apart from your customers?

Think about your target market. Who are those people and how would you describe them? Or your products - what is it about your products that you want people to love?

Only two words. It's restricting on purpose; narrow your marketing and you will create the image and audience that you want.

So, what two words did you come up with? I'd love to hear what you came up with in the comments. I'll start first: I recently did this for my photography business and came up with "upscale personalization." That's definitely going to set the business apart from other photographers in the market.